Il costo per la registrazione di un marchio

registration costTo know the cost of registering a brand it is essential, first of all, to identify and predict where your business will be developed over the years. In this way, it will be possible to optimize its resources and the investments to be undertaken, thus avoiding unnecessary duplication of costs.

How much does it cost to register an Italian brand

If your activity is or will be undertaken exclusively in Italy, the national deposit, valid for 10 years and renewable upon expiry, undoubtedly represents the best investment to be undertaken. The fixed costs for the registration of the Italian brand are :

  • Euro 101 for taxes to the Italian Patent and Trademark Office;
  • Euro 40 for administrative fees;
  • Euro 16 per stamp;
  • Euro 34 to protect each class of products / services beyond the first one.
The filing activity of a  registered trademark can also be carried out personally, that is without the assistance of a specialized professional. However, it must be taken into consideration that the Chambers of Commerce do not carry out specialized legal consultancy activities, but only carry out an administrative and bureaucratic activity. Consequently, the risk that the trademark will not be registered due to the presence of identical / similar trademarks to one’s own and whose existence is ignored, or the possibility that the Patent and Trademark Office will issue objections (for generic / descriptive of the brand, etc.) falls solely on the user , who may find himself with the loss of the investment and damage to the image, as well as not legally protected on the market of interest for the benefit of its competitors.

In light of this, before registering a trademark , the cost to register a trademark, it is advisable to check with the help of a specialized professional the best deposit strategy, thanks to the most up-to-date legal tools available , to try to foresee possible scenarios and thus safeguard the investment you intend to undertake ..

How much does the registration of a CTM cost?

If your activity is or will be undertaken in one or more European Union countries, the EU deposit, valid for 10 years for 28 countries and renewable at its expiry, undoubtedly represents the best instrument of protection and investment. The fixed costs for the registration of the CTM are :
  • € 850 for the first class of products / services;
  • Euro 50 for the second class of products;
  • Euro 150 for the third class of products;
  • Euro 150 for the fourth and subsequent classes of products.
Also in this hypothesis, the assistance of a professional specialized in the development of a targeted deposit strategy represents the best way to obtain the registration of the brand and safeguard its investments over the years.

We point out that this strategic assessment (feasibility of registering the company trademark) should be carried out before the establishment of the company / company at the notary , to avoid finding oneself in the unpleasant situation of having the company trademark rejected once the activity / production is already started, with all the inevitable repercussions in terms of image, investment, etc. If, instead, it is a product brand, the strategic evaluation on registration should be carried out before the product is launched on the market of interest.

Registering an international brand: how it works

If your activity is or will be undertaken in one or more countries outside the European Union, the international deposit, valid for 10 years in all countries of interest and renewable upon expiry, is the most flexible and targeted instrument . Please note that, to use this protection tool, it is essential to already have a basic brand, for example an Italian brand, on which to be able to “support” the international one . The advantage of this tool is that of protecting its trademark in many non-European countries with a single unified procedure , even if the brand will then follow its own specific procedureof registration in the individual protected country. Consequently, even in this hypothesis, it is essential to know in advance the various local regulations in detail in order to be able to verify the risks of objections / refusals which the brand may encounter, in order to optimize investments. In light of this, the costs for the registration of the international trademark cannot be quantified in advance , without knowing the list of countries of interest to be protected with the application for deposit. Finally, I would like to point out that not all non-European countries can be protected by depositing an international trademark, as some of them (India, Brazil, etc.) do not adhere to the Madrid Agreement and Protocol. Consequently, if you intend to protect your business in these countries, you will need to file a national Indian, Brazilian, etc. brand

Below,  we report the indicative costs of trademark registration in some of the main non-European countries of interest and the basic costs of the international brand:

Cost for registering a trademark in the United States

1) Preliminary research for databases:

  • Euro 500 for n. 1 product / service classes;
  • Euro 150 for each additional class beyond the first.
2) Deposit of the trademark:
  • Euro 1,500 for n. 1 class of products / services;
  • Euro 500 for each additional class beyond the first.

Costs of trademark registration in China

1) Preliminary research for databases:

  • Euro 500 for n. 1 product / service classes;
  • Euro 150 for each additional class beyond the first.
2) Deposit of the trademark:
  • Euro 1,500 for n. 1 class of products / services;
  • Euro 500 for each additional class beyond the first.

Cost to register a trademark in India

1) Preliminary research for databases:

  • € 450 for n. 1 product / service classes;
  • Euro 100 for each additional class beyond the first one.
2) Deposit of the trademark:
  • Euro 1,700 for n. 1 class of products / services;
  • Euro 400 for each additional class beyond the first one.

What are the costs of registering a trademark in the Russian Federation

1) Preliminary research for databases:

  • € 550 for n. 1 product / service classes;
  • Euro 250 for each additional class beyond the first.
2) Deposit of the trademark:
  • Euro 1,600 for n. 1 class of products / services;
  • Euro 450 for each additional class beyond the first.

How much the coast to register an international brand

Below, we report the fixed costs / fees for the registration of the international trademark with the related documentation to be presented:
  • an application for registration with a € 16.00 revenue stamp;
  • Form MM2 of the WIPO / OMPI in two copies (2 originals), completed in the language (English or French) available at the link: ( http://www.wipo.int/madrid/en/forms/)   
  • letter of assignment in stamped, accompanied by the receipt of payment of € 34.00, to be made exclusively through the F24 form, if there is a representative for the presentation of the application; as an alternative, it is possible to self-certify the quality of agent according to the regulations in force, without prejudice to the payment of the expected fee;
  • receipt of payment of the government concession tax of € 135.00, to be made exclusively through the F24 form;
  • receipt of payment of the following international taxes in favor of WIPO / OMPI, if you do not have a current account opened at the same (the amounts are expressed in Swiss francs).
Basic fixed costs:
  • if the reproduction of the mark is not in color CHF 653
  • if the mark is reproduced in color CHF 903
  • for each additional class over the third CHF 100
Fixed costs for countries belonging to the Madrid Agreement:
  • for each designated country CHF 100
Fixed costs for countries adhering to the Madrid Protocol:  

The Trademarks Patent Office is at your complete disposal to provide you with a personalized, targeted and preliminary strategy for the registration of yours. brand and to optimize the relative investment costs . Contact us through the section Ask a question .

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